Realme aims to dominate the ₹15-25k segment by introducing P series in 2024.
Realme India business strategy lead, Tarini Prasad Das, revealed to reporters that the company’s goal is to reach a cumulative sales of 50 million smartphones by 2024 through its partnership with Flipkart, while discussing the plans for the P series.
“We aim to lead the ₹15,000-25,000 smartphone segment this year as a whole with the launch of the P series. The P series itself is expected to lead the segment,” Das said.
Realme is among the top five smartphone brands in terms of volume market share. The company’s market share in 2023 was 12 percent.
The company plans to launch the P series in the second week of April in the sub-₹20,000 price range.
Das said that both offline and online sales contribute equally to Realme’s overall business, and the company aims to strengthen its leadership in the ₹15,000-25,000 segment with the P series.
Without revealing the specifications of the P-series smartphones, Das said it will play on performance, design, better display and charging capability in the target segment.
“We have exclusively partnered with Flipkart for the P series. We are aiming to achieve Flipkart’s 50 million sales milestone by launching the new P series this year,” Das said.
Realme captured the top spot on Flipkart in the ₹20,000-₹30,000 price range in February 2024 with a share of 29.2%, according to Counterpoint’s February 2024 trend report.
According to a Counterpoint report, in February 2024, the company was ranked second in the Indian smartphone network market with a market share of 13 percent.
